The South Korean drama market is rapidly transitioning from traditional broadcast channel-centric to a new ecosystem led by latest digital media. In this shift, production investment costs have increased sharply, and https://tetrabookmarks.com/story18982525/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-international-market-penetration-with-diversified-revenue-models